Mark Mitchell: The Honest Numbers - Confessions of an Independent Pollster

This book presents an independent pollster's critique of modern polling. It examines what it calls the polling crisis, the art of asking the right questions, and how sampling and weighting can shape results. It then sets out an honest poll method as a blueprint for independence and closes with ideas for empowering voters. Readers interested in politics, elections, statistics and media will find it an eye-opening look behind the numbers. 167 pages.